Affle 3i

What is the Affle 3i: Invoking the Power of the Third 'i'

Over the last two decades, Affle has served the AdTech ecosystem across 3.5Bn connected devices globally and has strived to set new benchmarks of how advertising progresses. In an industry otherwise dominated by CPI or CPM-based pricing models, we stood out with our unique CPCU model that delivers advertisers much greater ROI / ROAS by focusing on deep-funnel user engagements and conversions. Today, we serve ads in over 130+ countries, with hundreds of live campaigns at any given time while generating thousands of creatives.

Power of 3: The Core Pillars of Affle 3i

Innovation: Our creative solution, OpticksAI, delivers hyper-personalized, real-time consumer experiences powered by advanced AI. It adapts visuals, messaging, and formats dynamically to offer thousands of contextual creatives in real-time.
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Impact: Through our breakthrough solution CTVAI, Affle integrates AI across every step to democratize Connected TV (CTV) advertising, to make it more accessible and drive higher ROI for advertisers.
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Intelligence: Shifting from passive to active and authentic intelligence, Affle has showcased live demos of 100 AI Live Agents, which builds on the robust intellectual property portfolio.

Entering Our Next Phase:
The 10x Journey

As we step into our third decade, we're setting our sights on a bold vision: to scale from hundreds to thousands of campaigns and from thousands to millions of personalized creatives.

It represents our commitment to unlocking new frontiers of impact by integrating AI at every layer of our operations. From campaign strategy to real-time optimization, we're infusing intelligent systems that not only improve efficiency but also adapt and respond dynamically to the ever-evolving digital landscape.

We call this evolution Affle 3i—where the third ‘i’ stands for Intelligence.

What Powers Affle 3i?

AI-Driven Scale: Hundreds of AI agents equipped with deep organizational knowledge will streamline workflows, optimize decision-making, and unlock real-time efficiencies.
Creative Intelligence: Generating millions of context-aware, high-performing creatives at scale—beyond what human teams alone can deliver.
Advancing tech capabilities with next-gen solutions.
Moving beyond automation to understanding, adapting, and driving real-world impact.

2005-2015:
Pioneering with
Innovation

CPCU based advertising model pioneered in the industry offering innovative solutions that keep consumers engaged while giving advertisers greater conversions.

2015-2025:
Leading with
Impact

Cutting-edge products diversified across connected screens to maximize ROI for our shareholders, acquisitions that power-up growth for all our stakeholders.

2025-2035:
Intelligence Era
for the Future

Augmenting our authentic intelligence with AI-powered agents and algorithms that goes beyond efficiency to understanding, adapting and driving real-world impact.